About us

Our Story

Beardbrand wasn’t started in a boardroom; it started in a bathroom.

In 2011, Eric Bandholz was a regular guy working in corporate finance with a growing beard and a problem. Back then, the men’s grooming industry offered plenty of options for clean-shaven faces, but very little for guys who wanted to grow out facial hair with pride. Beards were often stereotyped as unkempt, lazy, or unprofessional.

Eric saw an opportunity to change the narrative. He started a blog, launched a YouTube channel, and built a community around a simple idea: Beards are professional, and growing one should be an elevated experience.

What began as a grassroots movement quickly turned into a brand. In 2012, alongside co-founders Lindsay Barto and Carlos Whitt, Eric launched Beardbrand. They didn’t just want to sell products; they wanted to foster a lifestyle and reshape how society viewed beardsmen.

Our Philosophy: Urban Beardsman

We believe that style doesn’t stop at your jawline. At the heart of Beardbrand is the concept of the Urban Beardsman—a modern, multi-dimensional man who cares about his appearance, his craft, and his community.

Grooming is a form of self-expression. Whether you’re rocking a subtle stubble, a majestic full beard, or a sharp mustache, your facial hair is part of your personal brand. Our goal is to give you the premium tools, education, and confidence to look and feel your absolute best, every single day.

What We Make

We formulate products that perform exceptionally well and feel incredible to use, using high-quality ingredients that respect your skin and hair. We ditched harsh chemicals and cheap fillers in favor of natural, nourishing oils and butters.

• Beard Care: Beard oils, balms, and washes designed to hydrate, tame, and style facial hair of any length.
• Hair & Body: Utility soaps, styling pastes, and washes crafted with sophisticated, signature fragrances.
• Grooming Tools: Scissors, combs, and brushes built to last a lifetime.

Our Fragrance House

We take scent seriously. Most mainstream men’s products smell artificial and overpowering. Beardbrand fragrances are inspired by nature and sophistication—blending notes of wood, citrus, tea, and spice. Our scents are designed to be personal and subtle, meant for the people close to you rather than filling a whole room.

Join the Movement

Beardbrand is more than a company—it’s a community of millions of men around the world who are redefining what it means to groom with intention.